Eight businesses across the Peak District and Derbyshire will be at the forefront of a national marketing campaign to promote England as a leading destination for accessible tourism – now worth £3 billion to the national economy.
Official tourist board Visit Peak District & Derbyshire is one of just seven leading destinations to secure a share in national tourist board VisitEngland’s ‘Access for All’ project, funded by a 125,000 Euros (almost £98,000) grant from the European Commission.
All the businesses taking part – Chatsworth; Crich Tramway Village; East Lodge Hotel and Restaurant, Rowsley; Hoe Grange Holidays, Brassington; the Peak District National Park Authority’s Parsley Hay Cycle Centre; Peak Shopping Village, Rowsley and Rivendale Caravan and Leisure Park, near Ashbourne – will have the opportunity to promote and improve their accessibility as part of the project.
Their employees will have access to the very latest training to boost their skills, while an informative guide will showcase the warm welcome and wide variety of experiences all visitors – including those with access needs – can expect in the Peak District and Derbyshire.
VisitEngland will also launch a national marketing campaign in the late summer and early autumn to promote experiences available for visitors with access needs and encourage more people to take a short break in England.
“We’re delighted to have the chance to take part in this VisitEngland initiative, which will put the Peak District and Derbyshire firmly on the map as one of the country’s leading destinations offering accessibility to all,” said Lindsay Rae, Industry Engagement Manager at Visit Peak District & Derbyshire.
“We already work with our Patrons, members and organisations such as Accessible Derbyshire to make people aware that much progress has already been made to improve accessibility to accommodation, attractions and activities in the area.
“‘Access for All’ involves some of the flagship businesses that have already made great strides in catering for this growing market, and will build on what has already been achieved.”
James Berresford, Chief Executive of VisitEngland, added: “We are committed to ensuring England is a destination that offers a warm welcome for all visitors. The Access for All project is a fantastic opportunity to continue to build England’s reputation as a leader in accessible tourism, and help grow this important and valuable market.”
New research by VisitEngland reveals that the overnight accessible tourism market is now worth £3 billion to England’s economy, with day visits boosting the figure to £12.4 billion. Over the past four years, overnight trips by disabled tourists and their companions have increased by 19 per cent, with spending up by 33 per cent.
For further information, please contact Janette Sykes, PR Manager, Visit Peak District & Derbyshire, on 07792 924839 or at firstname.lastname@example.org. In her absence, please contact Lindsay Rae on 01246 212924 ext. 2083 or at email@example.com.
An accompanying high-resolution digital image is attached. Caption: Celebrating the launch of ‘Access for All’ at East Lodge Hotel and Restaurant, Rowsley, are (left to right): Iain Hardman, East Lodge Hotel and Restaurant; Felicity Brown, Hoe Grange Holidays; Helen Bowler, Parsley Hay Cycle Centre; Brian Seaman, Access New Business; David Brown, Hoe Grange Holidays; Ross Calladine, VisitEngland; Kat Jacquin, Peak Shopping Village; Hannah Lowe, VisitEngland; Vicky and Daryl Bonsall, Rivendale Caravan and Leisure Park and Sally Ambrose, Chatsworth.
Note to News Editors
Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism.
· VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics.
· England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.
· VisitEngland provides a number of tools and resources to help tourism operators accommodate people with access needs, available at www.visitengland.org/access
· VisitEngland also provides tourism information for people with physical and sensory needs at www.visitengland.com/accessforall
· For more information and to view an infographic on the Volume and Value of Accessible Tourism in England see http://www.visitengland.org/busdev/bussupport/access/buscase/index.aspx.
· Other destinations taking part in ‘Access for All’ are Experience Nottinghamshire, Visit Birmingham, Visit Brighton, Visit Kent, Visit Lincoln and Visit Northumberland.
About the European Commission Grant:
· In July 2014, VisitEngland’s application to the grant programme in the framework of the Preparatory Action, “Tourism and Accessibility for All” was approved by the European Commission’s Directorate-General for Enterprise and Industry. €125,000 was awarded to the “Access for All” project over an 18-month period up to 31 March 2016 aimed at the design, implementation, promotion and marketing of accessible tourism guides.
· VisitEngland is one of seven successful project applicants, including other organisations from Germany, Italy and Spain.
· Link to the accessible tourism webpage on the European Commission’s Directorate-General for Enterprise and Industry website: http://ec.europa.eu/enterprise/sectors/tourism/accessibility/index_en.htm
· A copy of the booklet in PDF, ‘Guide on EU Funding 2014-2020 for the Tourism Sector’ published by the Directorate-General for Enterprise and Industry, October 2014 may be downloaded at: http://ec.europa.eu/DocsRoom/documents/7203?locale=en
· The sole responsibility of this publication lies with the author. The European Commission is not responsible for any use that may be made of the information contained therein.