PEAK TOURISM ECONOMY ON THE UP

Tourism continues to make a key contribution to the Peak District and Derbyshire economy – generating more than £1.8 billion in 2013.

New research reveals that the area’s tourist economy has been on the up since 2009, despite the general economic recession.

The industry’s value to the local economy increased from £1.47 billion in 2009 to £1.8 billion last year, while the number of full-time equivalent jobs it supported rose from almost 25,285 in 2009 to 27,500 in 2013.

Visitor numbers held fast at around 38 million in both 2012 and 2013 – both up on the 2009 figure of 36.25 million.

There has also been a significant increase in the percentage and economic impact of staying visitors. The number of staying visitors rose from 3.6 million in 2009 to just over 4 million in 2013, an increase of 11.6 per cent. The economic impact of staying visitors rose from £526.8 in 2009 million to £676.7 million in 2013, an increase of 28.3 per cent.

“Given the challenging economic climate over the past few years, it’s good to see that tourism in the Peak District and Derbyshire is enjoying sustained growth and continuing on an upward curve,” said David James, Chief Executive of Visit Peak District & Derbyshire, the area’s official tourist board.

“We’re particularly encouraged that the economic impact of staying visitors has increased, as all our marketing campaigns and activity have a clear focus to drive more people into the area to enjoy both short breaks and longer holidays, bringing more money into the local economy.

“These new figures indicate that, despite challenging conditions, we’re making steady progress and are in good shape to build on these solid foundations in the future.”

Ends.

For further details, contact Janette Sykes, PR Manager, Visit Peak District & Derbyshire, on 07792 924839 or at janette.sykes@visitpeakdistrict.com.

Note to News Editors

The research was compiled by Global Tourism Solutions (UK) Ltd, using the STEAM (Scarborough Tourism Economic Activity Monitor) model used by the tourism industry to measure annual economic performance. It includes Derbyshire and the city of Derby.

Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism.

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