The team behind the Elemental Force project – a one off series of Arts Council funded events – are celebrating after scooping a Bronze Award in the Tourism Event of the Year category of the prestigious VisitEngland Awards for Excellence 2014 at an Awards Ceremony held at Cheltenham Racecourse, Cheltenham, Gloucestershire, on Monday (May 12).
The VisitEngland Awards for Excellence 2014 celebrate the best of English tourism. They promote healthy industry competition and high standards, helping to ensure England’s place as a world-class destination.
The Elemental Force events, staged in 2013, set iconic attractions, such as Chatsworth House, Nottingham Castle, Newark Castle and Derby’s Silk Mill, at centre stage and were a celebration of Nottinghamshire and Derbyshire’s rich heritage and vibrant stories. Created by some of the UK’s finest artists and outdoor events specialists, Elemental Force drew on the rich seam of folklore, conflict, upheaval, industrialisation and technological innovation of the region, to showcase the events which shaped and defined its landscape and character.
James Berresford, Chief Executive of VisitEngland said: “I would like to congratulate Elemental Force on winning a Bronze Award in the Tourism Event of the Year category of this year’s VisitEngland Awards for Excellence. We receive hundreds of applications each year of an extremely high standard, so it is a tremendous achievement for Elemental Force to receive this award.”
Jennifer Spencer, Chief Executive, Experience Experience Nottinghamshire said: “What an achievement! We were privileged to be part of the planning team for these events, and to host two of the events in Nottinghamshire – at Nottingham Castle and Newark Castle. All of the events were a sell out, not only delighting the crowds but also complementing existing events and attractions in the area. Delivering events of this scale has clearly positioned Nottinghamshire and Derbyshire as perfect locations for such high profile, and iconic spectacles. The project attracted a large number of visitors to the region and confirmed there is a strong demand for a cultural tourism offer in the East Midlands.”
David James, Chief Executive, Visit Peak District & Derbyshire, added: “It’s great to see our successful partnership approach being recognised in this way – we worked closely with both our neighbours in Nottinghamshire and the creative team from the very start. To see the initial concept in action at the Chatsworth House launch then subsequently at Derby’s Silk Mill was both impressive and rewarding – and to receive this award tonight proves what excellent results can be achieved by pooling our resources and efforts. We look forward to working with Experience Nottinghamshire and partners, Chatsworth House Trust and Derby Museums on next year’s major Grand Tour project throughout 2015.”
Peter Knott, Area Director, Arts Council England, said: “It’s fantastic news that Elemental Force has received a Bronze Award in the Tourism Event of the Year category from VisitEngland and I’m pleased to extend my congratulations to Déda Producing and their partners. Elemental Force was an exceptional series of cultural events which bought people from all over the country to Nottinghamshire and Derbyshire to experience the region’s history and heritage in a way we have never seen before. The project was a great example of arts organisations working together with the local tourism industry for the benefit of the local community and it’s great that the Arts Council was able to support this.”
Stephen Munn, Director, Déda Producing, said: “We are extremely proud of Elemental Force from its conception through to its delivery by a hugely talented creative team. This project is a fantastic example of how the arts and heritage can come together in a truly spectacular and accessible way allowing for thousands of people to enjoy in their shared cultural story.”
Suhky Johal, the project’s Executive Director, added: “It was hugely rewarding working with the team in setting new sector best practice through innovative approaches to marketing and staging the event, and demonstrating the power of the Arts in supporting the visitor economy.”
The VisitEngland Awards attracted 368 applications for the 2014 Awards – an increase of 15 per cent on 2013.
For more information please contact:
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Janette Sykes, PR Manager, Visit Peak District & Derbyshire
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Note to News Editors
An accompanying image is attached. Caption: The joint Elemental Force team celebrates the project’s Bronze success at VisitEngland’s Awards for Excellence 2014. Pictured (left to right) are: VisitEngland Chairman Lady Cobham; David James, Chief Executive, Visit Peak District & Derbyshire; Stephen Munn, Director, Déda Producing; Jennifer Spencer, Chief Executive, Experience Nottinghamshire; Suhky Johal, Executive Director, Elemental Force and VisitEngland Chief Executive James Berresford.
Visit Peak District & Derbyshire
Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism. www.visitpeakdistrict.com.
About Experience Nottinghamshire
- Experience Nottinghamshire is the destination management organisation responsible for driving leisure and business visitors to the county. It also manages the city’s gold award-winning tourism centre.
- Tourism in Nottinghamshire is estimated to be worth around £1.44 billion to the local economy and supports 51,500 jobs.
- Experience Nottinghamshire is led and funded by the private sector with support from Nottingham City Council and Nottinghamshire County Council. It also works in partnership with VisitEngland and VisitBritain.
- Nottinghamshire is a leading tourism destination with a world-class record for sport, science, heritage, creativity and culture, www.experiencenottinghamshire.com.
- VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics
- England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.
- For corporate information see www.visitengland.org and for consumer information see www.visitengland.com.
About the VisitEngland Awards for Excellence
- The VisitEngland Awards for Excellence 2014 celebrate the best of English tourism. They promote healthy industry competition and high standards, helping to ensure England’s place as a world-class destination. www.visitenglandawards.org.