The Peak District’s starring role as a prime location for shooting everything from big screen blockbusters to small screen dramas was showcased to a key audience today (Thursday March 27).
Film and television producers and location managers visited from across the country to see at first hand why the area is so much in demand as a scenic backdrop for classic films such as Pride and Prejudice and gripping TV dramas such as The Village.
Creative England and official tourist board Visit Peak District & Derbyshire worked in close partnership to bring the party to the area for a whistle-stop tour of Buxton and Bakewell, landscapes such as The Roaches, Edale, Winnats Pass, Hope Valley and Longshaw, plus Chatsworth and Haddon Hall.
“The Peak District has so much to offer that it’s impossible to see everything in one day, so we concentrated on showing them some of the key highlights, while also emphasizing that there are lots of other interesting, and maybe unexpected, locations worth considering when they are planning their filming schedules,” said David James, Chief Executive at the tourist board.
“As one of Creative England’s film-friendly partners, we co-operate with them to bring film and TV crews to the area for a number of reasons. Not only does it generate income while film crews are here, by supporting local accommodation providers and a range of other service-related businesses, it also attracts further business, an extra economic boost and a higher profile for the area when a film or television series is transmitted.
“We work hard to maximise the impact by promoting film and TV-themed short breaks to bring in staying visitors and boost the economy, such as the suggested itineraries in our Visitor Guide 2014 focusing on Pride and Prejudice, Jane Eyre, The Village and Derby QUAD’s Summer Nights Outdoor Film Festival.
“We have also recently collaborated with Creative England and national tourist board VisitEngland to put together a comprehensive information pack for prospective production companies and location managers, to encourage more of them to consider coming here in the future.”
Kaye Elliott, Creative England’s Head of Production Services, added: “The Peak District boasts fantastic locations and has huge amounts to offer filmmakers as a leading film and television location.
“But there are fantastic benefits for the wider area itself too. Creative England estimates that filming can bring up to £32,000 a day into the local economy -creating jobs for locally-based crew and business for local industries such as vehicle and equipment hire companies, hotels and restaurants.
“The long-term benefits of filming can also impact positively on visitor attractions and regional tourism.”
The visit to the Peak District was part of a two-day tour of the area, taking in Stoke-on-Trent and the Peak District and involving Creative England, Stoke City Council and Visit Peak District & Derbyshire. The visitors stayed overnight at the historic Old Hall Hotel in Buxton.
For further information, please contact Janette Sykes, PR Manager, Visit Peak District & Derbyshire, on 07792 924839 or at email@example.com.
Note to News Editors
A high resolution digital image is attached for print media and websites. Caption: David James, Chief Executive of Visit Peak District & Derbyshire (centre), welcomes Creative England, film and television producers and location managers to Buxton Opera House at the start of their one-day tour of the Peak District.
Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism. www.visitpeakdistrict.com
Creative England invests in and supports creative ideas, talent and businesses in film, TV, games and digital media. We aim to grow the brightest, the best, and those with the most promise so that individuals and businesses can achieve their full creative and commercial potential. We help identify future opportunities to grow the economy and generate jobs. www.creativeengland.co.uk