Key Digital Trends Under Spotlight At Peak Tourism Conference

Key digital trends and their potential to boost business growth will come under the spotlight at official tourist board Visit Peak District & Derbyshire’s Annual Tourism Conference and Exhibition.

Jem Lloyd Williams from MediaCom

Jem Lloyd Williams, Head of Digital Strategy at MediaCom

Jem Lloyd-Williams, Head of Digital Strategy at Media Com, one of the UK’s leading media agencies, will be keynote speaker at the popular annual event, which will be held at the Pavilion Arts Centre and Octagon, Buxton, on Thursday March 13.

Bookings are now being taken for the conference, which will also feature James Berresford, Chief Executive of national tourist board VisitEngland, who will focus on tourism and the importance of the national visitor economy.

Other speakers will be Chris Sellors, Managing Director of CW Sellors Fine Jewellers; Jim Harrison, Managing Director of Thornbridge Brewery and Gillian Scotford of Accessible Derbyshire.

“Our annual Conference and Exhibition offers the ideal platform for tourism businesses to find out what’s happening in the industry, both locally and nationally, and to do some invaluable networking with both existing colleagues and new contacts,” said David James, the tourist board’s Chief Executive.

“It’s also a great opportunity to find out more about what Visit Peak District & Derbyshire is doing to raise the area’s profile as a world-class tourism destination – including our current marketing strategy, which focuses on our multi-media The World Away campaign, featuring our first-ever television advert.

“With this in mind, and taking into account the increasing importance of digital media in the tourism marketplace, we’re very pleased to welcome Jem Lloyd-Williams as our keynote speaker – I’m sure his insights will be both informative and inspiring for everyone who attends.

“We’re also delighted that James Berresford, Chief Executive of VisitEngland, is able to join us, to add a national perspective on the current and future visitor economy.

“Places are bound to be much in demand, so I’d encourage anyone interested in attending to contact us as soon as possible to secure their booking for what’s set to be an educational and enjoyable day.”

James Berresford, Chief Executive at VisitEngland

James Berresford, Chief Executive at VisitEngland

James Berresford, Chief Executive of VisitEngland, added: “Tourism is a key economic driver in England, contributing to economic growth and supporting millions of jobs across the country. There is enormous potential for continued success and future growth for domestic tourism if tourism businesses are innovative, keep ahead of the trends and adapt to changing environments.

“The Peak District is close to my heart, and this event is a wonderful opportunity to come together in a fantastic destination to learn from each other and share best practice.”

Both conference tickets and exhibition stands for businesses keen to promote their services to a wider audience can be made by members and non-members of Visit Peak District & Derbyshire – for full details call 01246 212924.

 

Ends.

For further information, please contact Janette Sykes, PR Manager, Visit Peak District & Derbyshire, on 07792 924839 or at janettes.sykes@visitpeakdistrict.com.

Note to News Editors

Digital images of both Jem Lloyd-Williams, Head of Digital Strategy at Media Com, and James Berresford, Chief Executive of Visit England, are attached for print media. Captions: Jem Lloyd-Williams, Head of Digital Strategy at Media Com; visit-england-headshots-013: James Berresford, Chief Executive, VisitEngland

Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism.

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One thought on “Key Digital Trends Under Spotlight At Peak Tourism Conference

  1. I’m certainly excited to hear about the conference. As someone who’s been blogging for years about the beauty of the Peaks. So a conference like this, that empowers local people to help themselves and local business by using social media, has to be a force for good.

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