CW Sellors Fine Jewellery Seek planning permission for New ‘Jewellery Design Centre of Excellence in Carsington, Derbyshire

CW Sellors has unveiled plans to be submitted to Derbyshire Dales District Council for an exciting new tourism attraction, business expansion and educational development adjacent to Carsington Reservoir, Derbyshire. In what will be a cutting edge development, CW Sellors ‘Jewellery Design Centre of Excellence’, will form the expansion plans for this fantastic family business. The development will see the current head office in Ashbourne relocated to allow the business to expand and evolve to its full potential. The site will include improved and enlarged specially designed metal and stone workshops with additional aspects including retail spaces, flexible exhibition spaces, tea room and an auditorium to be utilised for educational activities.

CW Sellors Jewellery Design Centre Of Excellence - Visualisations

CW Sellors founder and director, Chris Sellors, commented, “The plans aim to meet tourism needs, government policy and the businesses requirements. The Derbyshire Dales is one of Britain’s most scenic areas and is situated within two hours’ drive of almost half the UK population plus boasts over five million tourist visitors per year – thus the perfect location for a sustainable tourist attraction. Our intention is to enhance visitors experience in Derbyshire and offer something truly unique and are a result of years of preparation in building the business and working to educate consumers about British Manufacture and the importance of it.”

The new project will create a number of new jobs for local people whilst working hard with training and development will ensure that current team members stay with the business moving forward on a long term basis. The tourism nature of the proposed development aims to aid in stimulating the economy to all surrounding areas by attracting more visitors to the area who will have requirements for all the local offerings including accommodation, shopping, leisure and food – benefitting many other local businesses.

The site has been selected for its suitable location – West of Carsington Reservoir with fantastic links to the towns of Ashbourne and Wirksworth. The proposed location has been chosen as a result of extensive investigations including sequential testing thus proving it the ideal location. The design has been formulated to compliment the surrounding areas and be sympathetic to the beautiful Derbyshire countryside and promises to be a significant addition to the area. The development will enhance the surrounding landscape around the proposed building. The plans intend to incorporate hedge row and existing tree retention and enhance these through improved management of the area. The local biodiversity will be enhanced by increasing ecological value of the site and incorporating existing hedgerows and trees.

CW Sellors strives to achieve the highest possible quality in all aspects of the business, this attention to detail can be seen in the jewellery designed & manufactured, through to the ways the business supports local charities and businesses. The design and implementation of this new project reflects the company’s aims and ethos. The planning process is expected to take three months to complete.

For further information please contact Jennie Higgins on 07823 33 6896 or via email at


One thought on “CW Sellors Fine Jewellery Seek planning permission for New ‘Jewellery Design Centre of Excellence in Carsington, Derbyshire

  1. Hi Chris, I think your plans are marvellous and would be a great asset to tourism in Derbyshire and Asbourne in particular. I do hope your application is accepted. Best Wishes, Sarah Riley

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