THORNBRIDGE PLEDGES SUPPORT FOR PEAK TOURISM

Left to right: David James Chief Executive of Visit Peak District & Derbyshire, Visit Peak District & Derbyshire Patron David Hardman of Elysian Hospitality, Visit Peak District's founder Patron, The Duke of Devonshire, President of Chatsworth Country Fair, Lord Sebastian Coe and Jim Harrison, owner of Thornbridge Brewery.

Left to right: David James Chief Executive of Visit Peak District & Derbyshire, Visit Peak District & Derbyshire Patron David Hardman of Elysian Hospitality, Visit Peak District’s founder Patron, The Duke of Devonshire, President of Chatsworth Country Fair, Lord Sebastian Coe and Jim Harrison, owner of Thornbridge Brewery.

Internationally renowned Thornbridge Brewery raised a toast to its latest recipe for success at Chatsworth Country Fair – a new role as Patron of Visit Peak District & Derbyshire, the area’s official tourist board.

The multi-award winning, Bakewell based brewery joined the tourist board’s elite band of leading business supporters in a special celebration at one of the area’s key annual events on Friday August 30.

Thornbridge Brewery follows in the footsteps of founding Patron Chatsworth House Trust, Elysian Hospitality (East Lodge Hotel & Restaurant at Rowsley and Callow Hall near Ashbourne), Losehill House Hotel & Spa at Hope and No 6 The Square Tea Rooms in Buxton in pledging their backing to help promote the Peak District as a world class tourism destination.

“We genuinely appreciate the generous support our Patrons offer to help us put the Peak District on the world tourism map, and are very pleased to welcome Thornbridge Brewery as the latest in an elite band of our key business ambassadors,” said David James, the tourist board’s Chief Executive.

“All our Patrons epitomise the high standards we hope all our tourism-related businesses aspire to, and we hope others will follow their example in the future so that we can maintain and build on its growing national and international profile.

“I’d also encourage smaller businesses to make a contribution by joining our growing band of members, which now stands at around 630. It’s a great opportunity to share in a range of marketing and PR campaigns designed to bring in more staying visitors, create more jobs and boost the local economy.”

Jim Harrison, owner of Thornbridge Brewery, added: Thornbridge Brewery is delighted to become a Patron of Visit Peak District & Derbyshire, whose work is vital to the success of the Peak District.

“As someone who both lives and works in the area, I know the importance of the visitor economy to our area, not just to those directly dealing with visitors but to anyone in business.

“A thriving business economy is vital to the future of the Peak District and I hope that Business Peak District, which I represent; Thornbridge and the tourist board can work together to ensure we continue to improve every aspect of life here – for tourists, residents and enterprises alike. “

Visit Peak District & Derbyshire joined forces with Chatsworth House Trust to promote the Peak District tourism destination at Chatsworth Country Fair, which attracted 80,000 people over three days from August 30 to September 1.

Both co-hosted a Media and Hospitality Centre at the celebration of the best in traditional British country pursuits and spectacular showground entertainment, with tastings of local food and drink supplied by Tideswell School of Food, The Old Original Bakewell Pudding Shop and Thornbridge Brewery.

The tourist board also promoted the area as the perfect destination for a short break or longer holiday on a trade stand visited by people from all over the UK and overseas during the popular three-day event.

Joining Visit Peak District & Derbyshire as a member starts at £90 per year. Benefits include support, promotion, discounts and exclusive offers and invitations. For further details visit www.visitpeakdistrict.com/industry/membership or contact Lindsay Rae, Membership Manager, onmembers@visitpeakdistrict.com.

Ends.

For further information, please contact Janette Sykes, PR Manager, Visit Peak District & Derbyshire, on 07792 924839 or at janette.sykes@visitpeakdistrict.com.

Note to News Editors

An accompanying high-resolution image is attached for print media. Caption: David James, Chief Executive of Visit Peak District & Derbyshire (front row, left), toasts the tourist board’s closer working ties with Jim Harrison, owner of Thornbridge Brewery in Bakewell (front row, right). Also pictured are (left to right): Visit Peak District & Derbyshire Patron David Hardman, of Elysian Hospitality; the tourist board’s founder patron, the Duke of Devonshire and Lord Sebastian Coe, President of Chatsworth Country Fair.

Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, the University of Derby Buxton, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism.

For further information about Thornbridge Brewery, visit www.thornbridgebrewery.co.uk.

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