PARTNERSHIP AIMS TO BOOST TOURISM IN THE PEAK

David James CEO of Visit Peak District & DerbyshireA strategic partnership between the University of Derby Buxton and the area’s official tourist board, Visit Peak District & Derbyshire, is set to boost tourism in the area.

Through the partnership, the University of Derby Buxton’s Tourism degree programmes have been endorsed by Visit Peak District, as has its three year LEADER project, Extending the Season, which aims to increase tourism through raising awareness of the fantastic food and drink produced across the Peak District & Derbyshire.

Dr Peter Dewhurst, Strategic Director of the University of Derby Buxton, said: “This partnership with one of the UK’s top tourist boards is fantastic for our students, especially those studying on our Tourism Management programmes.

“Through these formalised links with Visit Peak District & Derbyshire our students will have even more opportunities to take on real world learning projects that will have a tangible impact on tourism in the Peak District.”

David James, Chief Executive of Visit Peak District & Derbyshire, who will become a member of the University’s Industry Advisory Panel as part of this partnership, added: “We are delighted to support this new strategic partnership between ourselves and the University of Derby.

“The University excels in areas such as tourism, hospitality, events management and outdoor pursuits – all clearly reflected in much of our work as the area’s official tourist board – so it makes excellent sense to collaborate in every way we can.

“We look forward to a long and successful working relationship that will bring benefits to both organisations, as well as helping to cement our reputation as one of the UK’s top tourism destinations.”

The University’s influence on tourism in the area was further boosted recently when Dr Peter Dewhurst was appointed as a Director of Vision Buxton, a membership organisation which brings together local businesses, community groups and individuals who are all passionate about making Buxton an even better place to live work and play.

For more information on the University of Derby Buxton visit www.derby.ac.uk/udb

ENDS

NOTES TO EDITOR

For further press information please contact:

Joanna Colburn
Press & PR Officer, University of Derby
Direct dial: 01332 593004
Mobile: 07775 036 988

Email: j.colburn@derby.ac.uk

Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District.

It is committed to the successful and sustainable development of tourism. For more information, about the tourist board or the Peak District, contact Janette Sykes, PR Manager, on 07792 924839, at janette.sykes@visitpeakdistrict.com or visit www.visitpeakdistrict.com.

The University of Derby achieved University status in 1992 and is home to a diverse community of more than 20,000 students from the UK and overseas. Professor John Coyne has been Vice-Chancellor since 2004.

Students have the choice of studying in four faculties: Education, Health & Science; Business, Computing & Law; Art, Design & Technology; and University of Derby Buxton. There is also the option of studying for a degree online through the University of Derby Online Learning.

The University Quarter in Derby incorporates sites at Kedleston Road, Markeaton Street and Britannia Mill to the west of Derby city centre. The University of Derby Buxton is based at the magnificent 18th Century Grade II* listed Devonshire Dome campus in the heart of Buxton.

University of Derby Students’ Union, research centres and academic schools –including The Derby Business School – are based at the Kedleston Road site. Facilities include the £1.5m Clinical Skills Suite, a £3m state of the art gym, and a pioneering computer games development suite.

The University’s corporate training and development division, University of Derby Corporate (UDC), is based at the Enterprise Centre, Bridge Street, Derby.

Buxton College of Further Education, based at the Buxton campus, and Leek College, based in the centre of Leek, are also part of the University of Derby group.

Keep up with all our latest news on

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Joanna Colburn

Press & PR Officer, University of Derby
Direct dial: 01332 593004
Mobile: 07775 036 988

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