REGENERATION chiefs have unveiled an eye-catching prospectus in a bid to attract new retailers to a famous spa town that is already on the up.
Published by High Peak Borough Council, the glossy, full-colour guide is the result of months of hard work in developing a strategy to raise Buxton’s profile and bring in quality retailers from under-represented sectors.
The strategy focuses on key gaps including fashion, accessories, home and gift-related retailers.
And the council showcased its prospectus at a three-day conference and exhibition staged in Liverpool earlier this month by BCSC, a national company working with members, including the borough council, to promote the retail economy.
The event was attended by scores of top-ranking retailers and their commercial representatives.
The launch of the prospectus and accompanying website, www.investinbuxton.co.uk, is the start of a concerted effort to promote Buxton and secure investment in the run-up to the completion of the Crescent and Thermal Spa project, the town’s biggest landmark development for generations.
Council leader Caitlin Bisknell said: “Buxton is a stunning town, blessed with wonderful architecture and surrounded by beautiful countryside. Its rich spa town legacy has enabled it to fare better than many other places in these difficult economic times.
“But we’re not complacent and we see the Crescent development as a golden opportunity to put Buxton even more firmly on the map as a town in which retailers will want to do business. That’s why we’ve developed our strategy, and that’s why we were selling the town hard in Liverpool.
“The event was a successful start in raising Buxton’s profile and connecting with decision makers in the retail sector nationally. We’re now pursuing a number of leads which, if successful, will help us strengthen the town’s retail offer”, she explained.
The £35m transformation of the iconic Grade 1 listed Crescent and adjoining Grade 2 listed Natural Baths and Pump Room willdeliver:
- A 79-bedroom, 5-star spa hotel incorporating the neighbouring Natural Baths
- A brand new visitor interpretation centre
- A state-of-the-art thermal, natural mineral water spa
- Eight specialist shops.
The development is being carried out by the Buxton Crescent Hotel and Thermal Spa Company in partnership with landowners High Peak Borough Council and Derbyshire County Council.
BRIGHT PROSPECTS: Cllr Bisknell shows off the glossy guide.
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