The Peak District’s place in the super league of UK tourism destinations has been confirmed with the news that it has been voted among the top three favourite British holiday locations in a prestigious national awards scheme.
Only Cornwall proved a more popular choice for expert judges and readers in that category in the Countryfile Magazine Awards 2012, announced today (Friday August 24).
The Peak District fought off stiff opposition from eight other popular destinations, including the Cotswolds and the Yorkshire Dales, to scoop second spot ahead of the Lake District in third – and official tourist board Visit Peak District & Derbyshire is delighted.
“We are thrilled that Countryfile Magazine’s panel of expert judges, backed by its readers, have recognised the special qualities and characteristics that put the Peak District among the cream of UK holiday locations,” said David James, the tourist boards Chief Executive.
“To come second in popularity only to Cornwall, one of the country’s key tourism destinations, and ahead of the likes of the Lake District, the Cotswolds and the Yorkshire Dales, is a huge achievement.
“We’ve been working hard over the past seven years to establish the area as a leading British destination – most recently to overseas and domestic journalists, while the Olympic spotlight shone so brightly on London 2012 – and this is welcome recognition for our efforts.”
Tony Favell, chair of the Peak District National Park Authority, said: “I feel privileged to live in the Peak District all year round, so I’m thrilled that so many Countryfile readers think of us as their favourite UK holiday location.
“It’s a place you can have it all – a national park, protected for its beauty, wildlife, heritage and tranquillity, with healthy activities all year round – yet within an hour of big cities with all the entertainment they can offer. In this summer of the Olympics and Paralympics, I hope many more people of all abilities will be inspired to get out there and get active in these magnificent, easily accessible landscapes.”
The Countryfile Magazine Awards 2012 features 12 categories, ranging from the nation’s favourite dish and Britain’s best market town to Britain’s best heritage attraction and Britain’s favourite nature reserve. Full details of winners and runners-up are published in the September issue of the magazine, on sale today (August 24), price £3.95.
Note to News Editors
Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism.
About Countryfile Magazine
Countryfile Magazine has a monthly circulation of 40,770 (ABC Jan-Jun 2012) and is published by Immediate Media Co under licence from BBC Worldwide.