PEAK DISTRICT SHORTLISTED AS BRITAIN’S FAVOURITE HOLIDAY LOCATION

The Peak District’s quest to make its mark as a world-class destination has taken a significant step forward with the news that it has been shortlisted as one of Britain’s favourite holiday locations in a prestigious national awards scheme.

The area has been praised as ‘a treasured open landscape within striking distance of major cities’ and is competing against nine other popular destinations – including Cornwall, the Cotswolds, the Lake District and the Yorkshire Dales – in the Countryfile Magazine Awards 2012.

Its pivotal role in securing ‘right to roam’ legislation ensuring wider access to Britain’s countryside is also highlighted in its nomination, one of ten locations put forward by Lonely Planet Magazine.

One of the Peak District’s more unusual traditions, the World Toe Wrestling Championships, has been highlighted in the Britain’s quirkiest event category, compiled by Wacky Nation, an organisation ‘dedicated to putting fun and wackiness back into the national psyche’.

“It’s great news, but no great surprise, that the Peak District is up there with the likes of Cornwall, the Lake District and the Yorkshire Dales on the shortlist for the second annual Countryfile Magazine Awards,” said David James, Chief Executive of Visit Peak District & Derbyshire, the area’s official tourist board.

“We punch well above our weight as a leading British destination, with special and varied landscapes; quality attractions, activities and accommodation; fabulous film and TV locations; fantastic festivals; unusual and unique customs; wholesome food and drink and a huge range of things to see and do – all within easy reach, right at the heart of the country.

“We hope readers of Countryfile will confirm our right to be among the leading contenders, and look forward to a positive result when each of the category winners are announced in the autumn.”

The Countryfile Magazine Awards 2012 features 12 categories, ranging from the nation’s favourite dish and Britain’s best market town to Britain’s best heritage attraction and Britain’s favourite nature reserve, and experts have drawn up a shortlist in each.

Both readers and other members of the public can enter by completing a form in the magazine, using an online form at www.countryfile.com/awards or by e-mail at awards@countryfile.com.

Voting closes on 1 June 2012, and winners will be announced in the September issue of Countryfile Magazine, which will hit the shelves at the end of August.

Ends.

Note to News Editors

Digital images of the Peak District, featuring Monsal Dale from Monsal Head (near Bakewell) and Stanage Edge (near Hathersage), are attached for print media. If you require higher resolution versions or would prefer an alternative image, please contact Dan Eagar on 01246 212924 or at dan.eagar@visitpeakdistrict.com.

Visit Peak District & Derbyshire – the area’s official tourist board – works with VisitBritain, VisitEngland, Derbyshire County Council, all local authorities in the Peak District and Derbyshire, tourism business partners and surrounding tourism organisations that share the Peak District. It is committed to the successful and sustainable development of tourism.

For further details, visit www.visitpeakdistrict.com or contact Janette Sykes, PR Manager, on 07792 924839 or at janette.sykes@visitpeakdistrict.com.

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